Salon YOSHIKO at Bergdorf Goodman Privacy Policy

Effective Date: November 26, 2019

Welcome to our Privacy Policy. Our website provides booking services and informational and editorial content for clients and guests of Salon YOSHIKO at Bergdorf Goodman, an unparalleled salon experience located on the Ninth Floor of New York’s iconic Bergdorf Goodman department store. The website also provides information about our line of exclusive haircare and cosmetic products and, if you choose, allows you to purchase products directly from our online shop.

This PRIVACY POLICY explains how we collect, use, disclose, and secure information we obtain through the “Site,” as well as when you visit Salon YOSHIKO and communicate with us offline. The terms “Salon,” “we,” and “us” include BG Salon LLCand our partners, affiliates, and subsidiaries. This Privacy Policy is incorporated by reference into our Terms of Use. Any capitalized terms used and not defined in this Privacy Policy shall have the meaning given to them in the Terms of Use.

The “Site” means any website or Internet service under the control of BG Salon LLC, whether partial or otherwise, in connection with providing an online platform for Salon’s services, including

Personal Information” means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as name, address, email address, or phone number. We do not consider Personal Information to include information that has been de-identified so that it does not allow a third party to easily identify a specific individual.

No relationship to Bergdorf Goodman

Salon YOSHIKO is located at the Bergdorf Goodman department store, but Salon YOSHIKO is not legally affiliated with Bergdorf Goodman. We are not responsible for Bergdorf Goodman’s collection, use, or disclosure of Personal Information when you visit its websites or visit its physical location. WHEN YOU ARE VISITING SALON YOSHIKO, YOUR PERSONAL INFORMATION MAY BE COLLECTED BY BERGDORF GOODMAN'S TECHNOLOGY WHEN YOU CHECK OUT AT SALON YOSHIKO.  BERGDORF GOODMAN MAY ALSO COLLECT YOUR PERSONAL INFORMATION WHEN YOU ARE IN THEIR STORE. This Privacy Policy does not apply to information collected by or provided directly to Bergdorf Goodman, its parent, The Neiman Marcus Group, LLC, or their affiliates and subsidiaries (collectively, “Bergdorf Goodman”). To inquire about how Bergdorf Goodman collects, uses, and discloses your Personal Information, contact Bergdorf Goodman directly or visit its Privacy Policy & Terms of Use in stores or as made available through the following page:

We collect your personal information

We collect Personal Information when you interact with us online, at Salon YOSHIKO, or over the phone, including the following:


You may book appointments through the Site or by calling and speaking with us. To book an appointment for Salon YOSHIKO, you may need to provide Personal Information about yourself, such as your first and last name, email address, phone number, and billing and payment information.


When you make online purchases, returns, exchanges, or place items in your online shopping cart on the Site, we and our third-party e-commerce partner may collect Personal Information related to your order, including payment card information, billing and delivery information, and any delivery instructions, notes, or other communications you may provide us in connection with your order.

Our site uses Shopify, an online e-commerce platform, to manage our online shop. For more information on Shopify’s privacy practices, including any information they may collect about you, please visit:


You may create an account on the Site, including for purposes of using our online shop. If you do so, we will collect information you provide, such as a user name and password you create.


When you book an appointment through the Site, we collect billing and payment data to hold your appointment and to charge you in the event of appointment “no shows.” For more information, please visit our No-Show Policy. The Site may also collect payment information in connection with purchases, returns, and exchanges that you may make through our online shop.

When you visit Salon YOSHIKO, you may also provide payment information to us and/or to Bergdorf Goodman at checkout. As noted above, we are not responsible for Bergdorf Goodman’s data collection policies, and we encourage you to consult their separate policies regarding the collection, use, and disclosure of Personal Information.


You may sign up through the Site for email communications about products, services, and other content of interest to you. You may also provide your contact details to Salon staff for purposes of keeping in touch with you and communicating about appointments and Salon products and services. If you do so, we will collect the contact information you provide, such as your email address, phone number, or name.


We collect Personal Information about you through your communications with us, including when you contact Salon YOSHIKO by phone, communicate with Salon staff, or contact the Site with inquiries. For example, if you contact our website with questions about Salon YOSHIKO’s services and products, we may collect the information you have provided in your communication to us.


We collect Personal Information from you as you use the Site. For example, you may book appointments, sign up for email communications, view information about our products, and make online purchases.


We and our third-party partners may collect and store your location information if you enable your mobile device to send it to us. Collection of this information may improve the operation of the Site. You can adjust the settings of your mobile device at any time to control whether your device communicates this location information. See your device instructions to learn more about these settings.


When you visit our Site or open our emails, we and our third-party partners, including email marketing and analytics providers, may engage, receive, and record information from your browser, including your IP address, and from cookies and similar technology. Cookies are small text files placed in visitors’ computer browsers to store preferences. By using the Site, you consent to the placement of cookies, beacons, and other similar technology in your browser and on emails in accordance with this Privacy Policy. The information collected in this manner may include IP address, location information, browser characteristics, cookies, web beacons, web server logs, device IDs and characteristics, operating system version, referring URLs, and information about the usage of our Site. We may use this information, for example, to determine how many users have visited certain pages or opened messages or newsletters, or to prevent fraud. Our partners also may collect and combine information collected on our Site and in emails we send out with other information about your online activities over time, on other devices, and on other websites, if those websites also use the same partners. We currently partner with Google Analytics, Shopify, Klaviyo, and Meevo to automatically collect and process certain information.

  • To learn more about Google Analytics and how to opt out, please visit
  • To learn more about Shopify’s use of cookies and any opt-out opportunities Shopify provides, please visit
  • To learn more about Klaviyo’s privacy practices, and any opt-out opportunities they offer, please visit
  • To learn more about Meevo’s privacy practices, and any opt-out opportunities they offer, please visit:


You may be able to change browser settings to block and delete cookies when you access the Site through a web browser. However, if you do that, the Site may not work properly. The Site does not respond to browser do-not-track signals.

How Salon YOSHIKO uses your information 

We use Personal Information to:

  • Fulfill your requests for products and services and communicate with you about those requests.
  • Facilitate and improve our services.
  • Communicate with you, including email communications about products, services, or other content you have requested.

We may use information for marketing purposes. However, we will not rent, sell, or share Personal Information for third parties to directly market to you unless we obtain your consent. We may use anonymous and aggregate information for any purpose, including for marketing purposes.

Vendors and service providers

The Site discloses information it collects, including Personal Information, to third-party partners, vendors, and service providers for our business purposes so they can perform services for us, including booking appointments, storing and processing payment information, managing email communications, sending marketing communications, helping us maintain our online shop, and providing analytics information.

Internal and service-related usage

We use information for internal and service-related purposes, to book and track appointments, store your appointment history, and for operational purposes such as customer service, system maintenance, and other Site-related purposes. We may use information to provide and improve our services.

If you make a purchase on our Site or check out in-store, we or our third-party partners may use your credit card number or other payment account information, billing information, and other data as necessary to facilitate the purchase. By providing such information, you agree to our sharing that information with third parties as necessary to process your payment and confirm and fulfill your purchases.

We may communicate with you using contact details you provide. We may communicate with you for various purposes, such as to confirm appointments, contact you about our services, help you sign up for our services, respond to your communications, provide information about products, services, and orders, and for system maintenance and security purposes.

We and our third-party partners may use information about you for marketing purposes, such as sending you information we think may be useful or relevant to you or showing you relevant advertisements. For instance, if you have previously booked an appointment, but have not visited us in a while, we might send you an email invitation to schedule your next appointment. You may opt out of this type of email or any other email marketing by using the unsubscribe link.

We may deidentify and aggregate data collected through the Site and use it for any purpose. Such information does not identify you individually.

Salon YOSHIKO may disclose your information

We may share your information:

  • With our third-party service providers, vendors, and marketing partners.
  • To comply with legal obligations.
  • To protect and defend our rights and property.
  • With your permission.

We do not rent, sell, or share Personal Information about you with other people or nonaffiliated companies for their direct marketing purposes, unless we have your permission. We may share anonymous data and other information with third parties for marketing purposes.

We share information we receive with vendors and service providers that perform services for us. For example, we may share your information with web and email hosting services. We may also share your information with our e-commerce platform, Shopify, to manage our online shop and respond to any orders you may place with us. For more information on Shopify’s privacy practices, including how they care for your Personal Information, please visit:

We allow access to your information to enable the delivery of online advertising on our behalf and to send you information we think may be useful or relevant to you. We will not rent, sell, or share Personal Information(as defined by California Civil Code §1798.83)about you that we collect on the Site with other people or unaffiliated companies for their direct marketing purposes, unless we have your permission.

We may access, preserve, and disclose your information, if we believe doing so is required or appropriate to comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; comply with the law; or protect your, our, or others’ rights, property, or safety.

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be disclosed in connection with the negotiation of such transaction, and/or sold or transferred as part of such a transaction as permitted by law and/or contract.

We may also disclose your information with your permission. 

Information security

We take steps in an effort to treat your information securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

Data retention

We will retain your information for as long as needed to provide you the services provided by Salon YOSHIKO and through the Site. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Children's privacy

We do not knowingly collect information from children under 13 and we do not want it. We will take steps to delete it if we learn we have collected it.

We do not knowingly collect, maintain, or use Personal Information from children under 13 years of age, and no part of the Site is directed to children under the age of 13. If you learn that your child has provided us with Personal Information without your consent, you may alert us at info@thesalon.comIf we learn that we have collected any Personal Information from children under 13, we will promptly take steps to delete such information and terminate the child’s account, if he or she has created one.

International users

If you are using the Site, you agree to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Privacy Policy. 

Links to third party websites

The Site may contain links to third party websites. This Privacy Policy does not apply to the practices of other websites, and we are not responsible for the actions and privacy policies of the third parties that operate or interact with those other websites.

Update your information or pose a questions or suggestion

If you would like to request that we update or correct any information that you have provided to us through your use of the Site or otherwise, or if you have questions about or suggestions for improving this Privacy Policy, please send an email to

Changes to our privacy policy and practices

We may make changes to this Privacy Policy from time to time, and the revised version will be effective when it is posted. If we make any material changes, we will let you know through the Site, by email, or other communication. We encourage you to read this Privacy Policy periodically to stay up-to-date about our privacy practices. As long as you use the Site, you are agreeing to this Privacy Policy and any updates we make to it.


From time to time, we may desire to use Personal Information for uses not previously disclosed in our Privacy Policy. If our practices change regarding previously collected Personal Information in a way that would be materially less restrictive than stated in the version of this Privacy Policy in effect at the time we collected the information, we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.

Contact Information

BG Salon LLC
754 5thAvenue
9thFloor, Penthouse
New York, NY 10019
Phone: 212.872.2700